In coaching, there is no elevator to take you from a level to another, just by pressing a button. I recently had a conversation with my colleagues in the organizing committee for the 2014 International Coach Federation (ICF) global conference in Malmo (Sweden). One of my team mates expressed her eager will to get to the next level and become a Master Certified Coach (MCC). She’s been a Professional Certified Coach (PCC) for over four years now and she’s already on the right inspirational path. But it isn’t an easy step.
Lately I keep meeting professionals who, just like her, stepped into the fascinating world of coaching a few years ago. But, for some reasons, they are at a dead end, stuck in a reality they can’t escape.
One of the symptoms is the lack of clients they need in order to turn their job into a full-time business.
And, there’s also the eternal discussion about what coaching is and how much it costs, although the focus should be the clients and their RESULTS.
What’s behind these distractions? Oftentimes, coaches just keep doing what they’ve learned in school. This way, everybody talks kind of the same language, has kind of the same working style and prospects kind of the same clients.
Which, one must admit, isn’t really the best recipe for success. This way coaches offer quite the same service and there are small chances to adapt themselves to the market’s needs and wishes.
Clients desire to access different kinds of services. Each of us struggles with a special problem: whether it’s personal or business-related. Many coaches aren’t prepared for this kind of approach, when the uniqueness of the client must be understood and the coaching conversation should be shaped around it.
In the three supervision groups for coaches that I have conducted until now I noticed and measured precisely the moment when the paradigm change occurs. Surprisingly (or not!), this moment is each time related to understanding the key element of a session. Which is either the profoundness of a conversation, or the instrument or process you can use to reframe it.
This leads us to the renowned “power tools”. Few know about them, and even fewer use them.
So if you have the impression that you are walking in a circle with your client, or maybe the client said you were “OK” at the end of the session, you can make a choice. You can be happy that you reached the lower level the acknowledging process or you can access the next level and reach concrete results with your clients.
Going back to my colleague from the organizing committee, I totally agree with her on leveling up. In Romania, the situation is the same. But we barely reached the first accreditation level. And there’s no elevator to instantly take us to the next one. Maybe a path, at most. Would you dare to try it on instead?
Serban Gabriel Chinole, PCC ~ serbanchinole.ro